Job Description:

We are seeking an experienced and commercially focused Head of Digital Marketing to lead our client's digital strategy and drive measurable growth across their digital channels.

This is a senior leadership opportunity for a strategic, data-driven marketer who can combine big-picture thinking with hands-on digital expertise and make a direct impact on commercial performance.

You will be responsible for:

• Developing and delivering the overall digital marketing strategy in line with commercial objectives.
• Leading digital acquisition across SEO, PPC, paid social, content and other key channels.
• Driving website performance, CRO, customer journeys and digital engagement.
• Using data and analytics to measure performance, optimise campaigns and demonstrate ROI.
• Managing digital budgets, agencies and external partners.
• Identifying new digital opportunities, technologies and channels to support growth.
• Working closely with the Commercial Director and senior leadership team to align digital activity with wider business objectives.
• Leading, developing and inspiring the digital marketing team.

We're looking for a senior digital marketing professional with a proven track record of delivering growth through digital marketing.

You will have:

• Previous experience in a Head of Digital, Digital Marketing Director or senior digital marketing role.
• Strong knowledge across SEO, PPC, paid social, analytics and CRO.
• A commercial, data-led approach with a strong understanding of ROI.
• Experience managing agencies, budgets and digital marketing teams.
• Excellent stakeholder management and communication skills.
• A proactive and innovative approach to digital marketing.

This is a fantastic opportunity to join an established organisation in a key senior position, with the autonomy to shape digital strategy, build a high-performing function and directly influence commercial growth.

Location: Manchester
Reporting to: Commercial Director